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Our Story

The idea for Swaddle Baby kicked off when our first son arrived, catapulting us into the world of burps, nappies, and long walks around the block attempting to get him to sleep. Armed with more caffeine than we care to admit, we dove headfirst into creating a collection of swaddles and blankets that any parent would love at an affordable price. 

Ensuring our products are as soft as a cloud and tougher than a teething toddler's bite. It's been a whirlwind of late-night brainstorming sessions and countless trips down the nappy aisle (seriously, do nappies multiply?). But through it all, we've loved every minute—well, almost every minute and we're pumped to share our passion for snugness and killer designs with the world.
Here's to seeing where sleepless nights, endless coffee, and a whole lot of love take us next!